My Work Experience

BOA Editions, LTD.

Director of Development & Publicity | Full-time | April 2024 – Current

As the Director of Development & Publicity at BOA Editions, I oversee all aspects related to development, fundraising campaigns, and publicity to support the publication of our esteemed titles. Reporting directly to the Publisher/Executive Director, my role encompasses a diverse range of responsibilities aimed at advancing BOA's mission and enhancing its visibility within the literary community.

Development Responsibilities:

●Manage annual grant applications to key organizations and private foundations.

●Research and identify new funding opportunities to sustain BOA's operations and initiatives.

●Design and execute fundraising activities including our annual fundraising campaigns, and major gift campaign.

●Cultivate donor relationships and expand our individual funding base.

Publicity/PR Responsibilities:

● Collaborate with authors to develop tailored publicity plans for each title.

● Manage promotional mailing lists and coordinate book tours, readings, and festivals.

● Handle all review and desk copy requests and liaise with key reviewers.

● Manage organizational PR including press releases, media alerts, and author event calendars.

● Oversee social media advertising, website management, and online bookstore operations.

● Strategize social media content and campaigns to enhance BOA's online presence and engagement.

RIT’s Division of Marketing & Communications

Student Social Media Specialist | Part-time | August 2021 – May 2022, May 2023 - January 2024

During my tenure as an undergraduate social media specialist with the Rochester Institute of Technology's Division of Marketing and Communications, I spearheaded impactful initiatives that significantly elevated the university's online presence. Key metrics from my tenure include:

● Managing flagship content across the university's primary social media accounts, effectively reaching and engaging with over 500,000 followers.

● Crafting three of the university's top ten most engaging posts, demonstrating a keen understanding of audience preferences and content strategy, resulting in an organic reach of over 338,000.

● Pioneering the inaugural short-form video strategy for the university's NCAA Division I teams, ushering in a new era of dynamic storytelling and engagement within the sports community.

These achievements underscore my commitment to innovation and strategic thinking in leveraging social media to amplify the university's brand and foster meaningful connections with its diverse audience.

RIT Athletics

Student Creative Content Manager | Part-time | November 2022 - May 2023

● Architect of the first cohesive social media strategy for all athletic social media accounts associated with the University.

● Managed 20+ athletic accounts including both Division I hockey accounts.

● Grew RIT’s D1 Men’s Hockey social media account by 20% achieving 10K followers in the first three months.

● Official team videographer during RIT’s NCAA DIII Lacrosse Championship game.

Wasserman Next Gen

Campus Marketing Content Manager | Contract | January 2022 – January 2024

● Distinguished as the longest continuous contract holder at RIT for marketing campaigns with clients Prime Student and Meta.
● Boosted undergraduate student subscriptions, converting 12% of the student demographic into paid clients.

CHS Mobile Integrated Health Care

Emergency Medical Technician | Per diem | April 2023 – Present
● Delivering emergency medical care, specializing in rapid evaluations and vital medical procedures as a Nationally Registered and New York State-certified Emergency Medical Technician.

RIT’s Office of Government & Community Relations

Brick City Weekend Marketing and Registration Co-Op | Internship | May 2022 - January 2023

● Directed daily planning and marketing for the University’s Homecoming and Family Weekend, which saw 156 unique events and was attended by over 20,000 participants.

● Oversaw relationships with headline performers Seth Meyers and Dustin Tavella.

Summit Bechtel Reserve / Boy Scouts of America

Brand Representative & Social Media Manager

The Summit Bechtel Reserve / Seasonal / Mar 2021 - Aug 2021

● Worked as the chief architect of a strategic new position at the Boy Scouts of America's premier high adventure facilities for the 2021 summer season.

● Executing innovative marketing and communications campaigns for scouting and corporate-related events and programs.

● Managed all social media streams of over 100k followers and increased Facebook and Instagram engagement by over 200%