Stepping into my role as Director of Development & Publicity at BOA Editions fills me with excitement, as I join a distinguished Pulitzer Prize-winning publishing press. I'm eager to craft tailored publicity plans for each title and cultivate meaningful donor relationships to support BOA's mission of bringing exceptional literature to readers worldwide

As a social media manager and influencer, understanding the intricacies of consumer behavior is essential for helping brands succeed in the digital landscape. This blog post will explore how I, as an expert in this field, can simplify and apply these complex concepts for the brands I work with.

Consumer decision-making is a complex process that varies depending on factors such as the degree of novelty, risk, and involvement associated with a product or purchase situation. As social media has become a vital part of modern marketing strategies, brands need to understand how to use this medium to influence consumer decision-making subtly. In this blog post, we'll explore ways in which brands can indirectly influence decision-making through their social media presence.

Consumer decision-making is a complex process that varies depending on factors such as the degree of novelty, risk, and involvement associated with a product or purchase situation. As social media has become a vital part of modern marketing strategies, brands need to understand how to use this medium to subtly influence consumer decision-making. In this blog post, we'll explore ways in which brands can indirectly influence decision-making through their social media presence.

In today's hyper-connected world, social media platforms have become essential tools for companies to connect with their audiences. However, to truly succeed in this digital landscape, companies must understand the nature and power of attitudes and persuasion in communication. In this blog post, we will explore the crucial concepts from a recent chapter on consumer psychology and discuss how companies can apply these insights to create more effective social media communication strategies.

In the ever-evolving digital marketing landscape, social media platforms have become an indispensable tool for connecting with consumers. As marketers, understanding the psychological factors that influence consumer behavior is crucial to creating meaningful connections and driving engagement. In this blog post, we will explore key insights from a recent chapter on consumer psychology and discuss how they can be applied to create effective social media marketing strategies.

This blog post discusses how influencer marketing on social media can influence consumers' self-concept and body image. It covers topics such as the role of gender identity, the importance of cultural ideals of beauty, and how consumers choose products that align with their personalities.

Consumer behavior is a complex concept that plays a crucial role in the success of digital marketing efforts. By understanding consumer needs, motivations, and evaluation processes, digital marketers can create more effective strategies and campaigns that resonate with their target audience.

In today's digital age, marketing professionals must understand how consumers learn and remember information to create effective campaigns. This article explores the importance of memory and learning in consumer behavior and provides insights on how marketers can leverage this knowledge to drive success.

SCAM ALERT: The Dangers of Cheap Foreign Non-branded Products

Explore the top 5 ways social media has revolutionized consumer purchasing habits and learn how businesses can adapt to these changes. Stay ahead of the curve with insights into how social media influences buying decisions and discover its impact on the modern marketplace.

What it’s like being a intern behind your university flagship social media accounts for its largest event of the semester.

Nothing will prepare you to hear your friend scream for you to help save thier life.

My origin story is pretty cool!

If you want to be batting in the major leagues you have to swing at the chances you get!